Storage manufacturer market entry, Thailand
Problem
establish what a foreign storage manufacturer must complete before it can sell into the Thai market.
Work
- mapped the two distribution utilities' approved product requirements, identified national standards certification gaps, assessed grid code compliance obligations, and produced a phased twelve month plan naming the approval bodies.
certification queue
The binding constraint on market entry was the certification queue rather than commercial readiness.
Consequence
the launch plan was rebuilt around approval milestones, and the sales hiring schedule moved back accordingly.